Master
Mixologist Bobby Gleason Breaks
Guinness World Record
Fastest Hands in Las Vegas Mixes 253 Cocktails
in 60 Minutes using
DeKuyper Cordials and Hornitos Tequila
(Feb.
27, 2008 Las Vegas) - The fastest hands in Vegas are typically
found at the blackjack or poker tables. Today, there is a new
sheriff in town! Beam Global master mixologist Bobby
"G" Gleason set a new Guinness World
Record™ by mixing 253 delicious cocktails in
60 minutes. Using DeKuyper® cordials and
liqueurs and Hornitos™ tequila, the record-breaking
feat topped the previous record of 179 cocktails in 2004. The
record was completed in front of the industry's leading bartenders
and distributors at the Nightclub & Bar Convention
& Trade Show to demonstrate just how quick and
easy it is to mix up creative cocktails.
Bobby
G averaged just over four cocktails per minute. A natural fit
for the competition, DeKuyper®, the best
selling line of cordials and liqueurs in the United States with
nearly 60 flavors, and Hornitos Tequila, one
of America's original and favorite 100 percent Agave tequilas,
came together to form the colorful cocktail menu featuring a
wide range of flavors that could satisfy any palette.
Today's "cocktail
culture" means more people are entertaining at home, but
many are intimidated about serving their own signature drinks.
In mixing 253 cocktails in 60 minutes, Bobby G's goal - in addition
to setting a world record - was to eliminate the pressure of
mixing cocktails.
"It's
all about balance," said Bobby G. "When you have an
excellent, super premium base spirit, like Hornitos
tequila, and a variety of DeKuyper cordials,
you can start to experiment and expand your home bartending
skills. Combining great flavors and quality spirits - that's
when perfect cocktails come alive."
Master
Mixologist Bobby G Breaks Guinness World Record
In
setting the world record, Bobby G proved that there is more
to tequila than shots. By pairing the fine line of Hornitos
tequila - Plata, Reposado and Anejo - with nearly 60 flavors
of DeKuyper, Bobby G created 70 margaritas, including the Hornitos
Blueberry Margarita and DeKuyper Pomegranate Margarita. These
cocktails are memorable and fun and easy to make. For a complete
list of cocktails Bobby G prepared, visit www.DeKuyperUSA.com
in early March.
From the Record to the Road
- Bobby G to Teach Cocktails 101
From March to July, Bobby
G will be touring six cities to teach the fine art of making
delicious cocktails for any occasion from Cinco de Mayo fiestas
to backyard BBQ blasts. With mixing demonstrations and recipe
tips using DeKuyper cordials and Hornitos tequila, Bobby G will
show how easy it is to mix up new flavors of great tasting cocktails
at home. Tour stops include Chicago, Dallas, Detroit, Los Angeles,
Miami and New York.
About
Bobby G
Bobby G has been tending bar and creating delicious drinks since
1984 and currently reigns as the master mixologist for Beam
Global. The cocktail connoisseur got his start in the fast-paced
nightclubs of South Florida before relocating to Las Vegas,
where he opened bars at the Mirage Hotel, Treasure Island and
the Bellagio. He worked with master mixologist Tony Abu-Ganim
and studied under Francesco LaFranconi, the famed bartender
and spirits educator. In addition to breaking the world record,
Bobby G holds the title for the "World's Most Sensuous
Cocktail" by Penthouse magazine and has won many awards
such as Bartender magazine's New York International Cocktail
Competition, putting him in the upper echelon of the bartending
community.
Visit
www.DeKuyperUSA.com
and www.HornitosTequila.com
for more information about DeKuyper Cordials
and Hornitos.
About
DeKuyper Cordials & Liqueurs
DeKuyper is the #1-selling line of domestic cordials featuring
nearly 60 mixable and versatile flavors of cordials, liqueurs,
crèmes, brandies and schnapps. Some DeKuyper flavors
have inspired the creation of cocktails and are now synonymous
with those drinks. For example, in the mid-80s DeKuyper Luscious
Peachtree® Schnapps inspired the creation of the Fuzzy Navel,
and in the mid-90s DeKuyper Pucker® Sour Apple Schnapps
inspired the creation of the Appletini. DeKuyper was founded
in Holland in 1695 by Johannes DeKuyper & Son and has been
the brand to turn to for fresh and original liqueurs for more
than 300 years.
About
Sauza® Tequila
Sauza® Tequila is one of the oldest tequilas in Mexico and
one of the most popular in its homeland. Through its popularity
in its native Mexico, Sauza® has reached the esteemed front-runner
position as one of the world's fastest-growing tequilas. This
high-quality tequila true to its Mexican roots also boasts one
of the most diverse families of tequila on the market, with
a fine selection of premium, super-premium and ultra-premium
tequilas perfect for mixing, sipping and straight-up consumption.
Additional information can be found at www.sauzatequila.com
and www.hornitostequila.com
About
Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits
& Wine, Inc., is building brands people want to talk about.
Consumers from all corners of the globe call for our brands,
including Jim Beam(r) Bourbon, Sauza® Tequila, Canadian
Club® Whisky, Courvoisier® Cognac, Maker's Mark®
Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky
DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials
and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs.
Beam Global Spirits & Wine is part of Fortune Brands, Inc.
(NYSE:FO), a leading consumer brands company with annual sales
exceeding $8 billion. For more information on Beam Global Spirits
& Wine, its brands, and its commitment to social responsibility,
please visit www.beamglobal.com
and www.drinksmart.com.